Mary Ann Pierce presenting at SingularityU Warsaw Chapter "Masters & Robots Conference" (26-28 October):
Building Communities of Interest Through Event Content, A.I. and Social Media
The events industry — a $600 Billion industry in the United States alone — is nearing the tipping point for a digital transformation. One has to only look at the massive disruption that is toppling retail to realized that events will soon see audiences shrink, sponsors reassigning marketing spend, and organizers’ profits diminish. However, events have two things working in their favor: content and experience. To not only survive but to flourish, event organizers have to adjust their mindset to extend the event’s experience to the digital ecosystem by distributing content over Social Media and deploying Artificial Intelligence for personalization. In this session we will explore how content, once an ephemeral asset, can spark new relevance, communities of interest and revenue for the events industry.
As founder and CEO of MAP Digital, Pierce worked with her financial industry clients to create MetaMeetings, a secure, compliant platform used for managing event content, webcasts, and attendee engagement and data. In 2017 “Meetings & Conventions Magazine” named her as one of “The Top 25 Women in the Meetings Industry.” M&C wrote: “Capturing all of that information is a requirement in finance — one that put Pierce ahead of the curve, as the rest of the industry now embraces data capture and analytics as the next frontier. “Data is currency,” Pierce likes to point out — and the deeper the attendee engagement, the richer and more illuminating that resulting behavioral data can be. The end result: a better attendee experience and more relevant events."
Mary Ann Pierce is on the boards of Digital Irish, Irish International Business Network-NY, the Cuala Foundation, and is an advisor for Inspirefest. MAP Digital’s Corporate Social Responsibility initiative donates the MetaMeetings platform to diversity and inclusion conferences, and provides corporate sponsors to underwrite the engineering and production support needed for the amplification of the conference’s audience, content; and to generate and analyze data. MAP Digital supports Globetops, which matches donated laptops to communities in need all over the world.
She has worked with J.P. Morgan, Deutsche Bank, Lehman Brothers, Morgan Stanley, The Wall Street Journal, Novartis, Pfizer, and Havas. She taught at New York University and has been a speaker at “Evolve or Die,” PCMA Educon, and MPI Conferences.
Mary Ann Pierce was in creative services for Jack Morton Worldwide, Caribiner and Imero Fiorentino Associates, Managing Director of the Atlantic Theater Company, Marketing Director for MoMA: P.S.1, and copywriter for Wunderman. MAP Digital is certified by the Women’s Business Enterprise National Council.