FOR IMMEDIATE RELEASE
Contact: Sascha Block
b-there
203-291-4549
sblock@b-there.com

b-there Continues To Lead Industry by Offering Integrated State-of-the-Art On-Site Registration, Lead Management and Digital Webcasting

bCard^TM and DigiLive^TM Strengthen b-there's End-To-End Solution to Maximize Event ROI in Today's Changing Marketplace

December 4, 2001 (Chicago, IL) — Online attendee management and marketing innovator b-there announced two strategic partnerships at the IAEM (International Association for Exhibition Management) Annual Conference and Expo in Chicago that add new services to assist event organizers in achieving the highest levels of event ROI. Through a full-integration with bCard, b-there now offers a wireless and pc based solution to enable complete on-site registration capabilities, including the latest innovations in exhibitor lead retrieval, access control and onsite programs. DigiLive^TM, powered by Events Digital, a webcasting/video service enables event planners to extend the life and revenue reach of their events. DigiLive^TM offers the ability to web cast before, during and after the "physical" event, with video streaming, "pay-per-view" content viewing - all managed through b-there's highly flexible solution.

The latest elements of b-there's online service enable trade show organizers to facilitate events in new and dynamic ways, using the most powerful, yet easy to use and robust technology available.

"We continue to invest in integrated solutions that enhance the revenue and cost saving capabilities to our customers." said Christine Berthet, CEO of b-there. "The marketplace evolution validates our integration of lead management and extended digital content with our complete attendee marketing and management solution."

bCard creates a digital identity for each attendee through "smart card" technology that provides:

100% verification and access control/tracking for immediate and real time use of information Flexible and customizable lead management service to increase value to exhibitors Access to loyalty and marketing programs to increase exhibitor and organizer ROI DigiLive^TM affords both the organizer and attendee new opportunities including:

Webcasting for marketing initiatives that drive registration and revenue Year round branding and revenue opportunities post-show Web casting for professionals who might not be able to attend physical event, but would like to purchase content "on demand" in an easy to access environment "b-there is well known for its ability to fully integrate the technologies that will have the most impact to both event attendees and organizers," said Karen Vogel, Vice President, Strategic Partnerships for b-there. "A significant financial and time investment is required to meaningfully combine two technologies to achieve an enhanced solution."

About b-there. b-there is the leading full-service provider of integrated online registration, housing, transportation and e-marketing solutions for the meeting, convention and trade show industries. With more than 3,000 events completed to date by major corporations, associations, convention and visitors bureau's, trade show and event management companies - b-there has demonstrated how planners can reduce costs and increase revenues to clients such as Nortel Networks, McGettigan Partners, PGI, Penton Media, Proctor & Gamble, AMEX and National Petrochemical & Refiners Association. b-there's Executive Staff includes employees from Reed Exhibition Companies, Advanstar, Expocon and National Paper Trade Association. For more information, visit www.b-there.com.

About bCard. bCard, Inc, a subsidiary of PrimeHoldings.com, Inc., is a leading provider of smart card information management systems. bCard has developed and successfully popularized a universal digital identity platform for tradeshows, events and meetings. The platform also offers an e-marketing component based on a fully automated incentive and reward program with points redeemable for miles on United, Delta and American Airlines. Since inception, bCard has distributed and opened nearly one million bCard accounts, has produced in excess of 500,000 physical bCard smart cards for account holders, and has run marketing applications for more than 7,000 tradeshow exhibitors. For more information, visit www.bcard.com.

About Events Digital. Events Digital is a primary provider of onsite Internet access and Internet solutions: Webcasting, Internet kiosks, networked presentations and event-specific Web sites for meetings, special events and trade shows. Incorporated in 1998, Events Digital has provided Connectivity and produced Digital Events for hundreds of Tradeshows, Corporate and Association Events. For more information, visit www.eventsdigital.com.