Case Study: Investment Banking Conferences
Reg FD accelerated the growth of live webcasting, exponentially boosting content engagement and usage data.
In 2000, the U.S. Securities and Exchange Commission enacted Regulation Fair Disclosure which mandated that publicly traded companies must disclose material information to all investors simultaneously, not selectively. Overnight, live webcasting became ubiquitous as the medium to satisfy compliance requirements for investment banking conferences. This disrupted the traditional meeting paradigm that required attendees to be onsite to get real-time, potentially market changing, information. Instead, content that was once ephemeral became digitized and freely distributed to the public. Now, interested individuals can connect from anywhere, using any Internet device, to obtain the same information. Reg FD impelled the building of the MetaMeetings platform.
MAP Digital continues to provide innovation to investment banking conferences using the MetaMeeting software platform. In one of the largest such annual conferences, spanning 4 days, over 500 presentations and live webcasts are published; 10,000 attendees are badged and 20,000 web users sign into the conference website to access the webcasts and presentations, and to ask questions of presenting companies. Local area networks are built, wherein MetaMeetings drives dynamic agenda signage, pushes presentations to session rooms, and powers both live and on-demand webcasts on the conference website. The MAP Digital team uses MetaMeetings to manage and run the entire digital ecosystem of this conference. By the end of the conference, over 250,000 attendee content usage records are captured within the MetaMeetings platform. This data, along with the digitized content (presentations, transcripts and webcasts), can be sent to supercomputers for analysis.
Results: MetaMeetings was initially built to manage the rise of digitized content. Now, it also facilitates the data analysis of attendee's content usage, as well as cognitive analyses of content meaning and sentiment.